Power to the Professional: Promoting Your AIHce EXPerience

Have you registered as an attendee, a speaker, a sponsor, or an exhibitor? Well, show us what you got: spread the word that you’ll be at AIHce EXP this May!

If you’re not using social media to stay connected with your industry and community, you could be missing out on vital connections. At AIHA, social media plays a big role in the way we connect with our members and the industry as a whole. Conferences provide a great opportunity to leverage social media networks to stay on top of conversations, even if you’re not in a particular session. If you’re attending our virtual conference, it’ll be an easy way for you to network with attendees and speakers.

Are you unsure how to do that? That’s quite all right – here are some quick tips to consider to help you leverage your upcoming presence at this year’s conference. Some require an active approach, while others are simpler and more passive.

Social media

Online social interaction is an essential part of today’s communication strategy, so we’re combining this into our first and second points. Twitter and LinkedIn are your best avenues to promote yourself professionally through social media channels, so if you’re even a casual user of either, consider investing a little time in promoting your attendance, booth, or session. (And note, we’re not knocking other social media channels; if you’re a pro at using Instagram, Snapchat, Facebook, and others – feel free to adapt the materials we’ve provided and go for it!)

Look up various hashtag ideas in Google (or even Twitter’s search function) and see what conversations are happening in that space. If the audience seems relevant to you or your subject matter, start using that hashtag as you begin promoting yourself.

For more professional community discussion, consider jumping into our new Catalyst community, which we’ve built for AIHA members. Construct a topic where you can mention your session or booth and invite discussion. It’s important here to not “spam” the forum; you should be interested and involved in talking about a topic or subject that is relevant to your attendance goals.

Other professional networks

Are you a member of another local, regional, or national group that serves your profession? You can promote yourself through their communications as well, often through an article or mention on their website, blog, or social media feeds. Take a moment to reach out to them and find out what they need; you’ll often be surprised as these groups are always looking for great information to share with members.

Personal contact

You can promote yourself at AIHce EXP through a more passive method via your email. While you could send out a personalized message to all of your contacts, we’d recommend a more passive approach – use your email signature! (Check your company’s signature policy first before altering your work email. You can also adjust most public email signatures as well, such as yahoo, gmail, me.com, and others; just check your options/settings in your email program on how to do it.)

A few simple lines after your name that includes a link to the conference, your session, and/or your company’s booth is all you’ll need to add:

Jordan Smith
Join me at AIHce EXP in June. I’ll be talking about Legionella and water systems; see you there!

You can add a reduced-size image from one of our promotion tools as well, if permitted.

Your other presentations

Do you often speak at other professional gatherings? If you’re presenting at a meeting or other event that includes peers and other IH professionals, consider slipping in an AIHce EXP promotional slide at the end of your deck. It will show as you wrap up, giving the audience (and possibly their network) another way to connect with you.

And there you go – five ways you can actively or passively promote your presence at this year’s AIHce EXP in Philadelphia. You have information that is important to share, so why not let people know it?

AIHce EXP 2018, held in Philadelphia, PA May 21-23, is the EXPerience of the year for IH and OEHS professionals across the country. You’ll be exposed to the latest trends, needs, and research impacting worker health with experiential education sessions, networking opportunities with like-minded professionals, and the tools you need to solve your workplace challenges. This highly-rated event also offers a robust virtual experience for those that want to reap the benefits of conference without the travel. Register today.